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    Amazon.com to Thank Customers with Surprise Special Deliveries by Their Favorite Stars

    , July 06, 2005

    Ten Days of Special Deliveries with UPS Celebrating Amazon.com's 10th Anniversary to Stream Live Every Day on Amazon.com Beginning July 7

    Amazon.com, Inc. (NASDAQ: AMZN) today announced special surprise deliveries for customers over the next 10 days. Customers across the country will open their doors to find a favorite actor, musician, athlete or author personally making "Special Deliveries" of their Amazon.com order alongside a UPS driver. Beginning tomorrow, July 7, webcasts of the Amazon.com 10th Anniversary Special Deliveries will be streamed on Amazon.com.

    "We are excited to celebrate our 10th Anniversary with these special thank-you surprises for our customers," said Amazon.com Vice President Kathy Savitt. "Amazon.com and UPS will continue to surprise customers with these special deliveries until July 16, so you might see us on your doorstep."

    Customers might open their doors to find Harrison Ford with "Raiders of the Lost Ark," Moby hand-delivering his recently released CD "Hotel," or even Jason Alexander with a "Seinfeld" DVD. New special deliveries will be streamed each day until July 16 when the Amazon.com 10th Anniversary Event featuring performances by Bob Dylan and Norah Jones is streamed live on the Amazon.com welcome page.

    In addition to webcasts of each special delivery, Amazon.com is hosting a boutique for each customer-favorite celebrity who makes a delivery. These boutiques include the product they personally delivered to a randomly-selected Amazon.com customer, additional products the celebrity hand-selected, and in some cases, information about the celebrity's favorite charity.

    July 16th marks 10 years since Founder and CEO Jeff Bezos opened the virtual doors of Amazon.com from his Seattle-area garage. Since 1995, the Web site has expanded its product offerings to include everything from music and video to tennis rackets, live Maine lobsters and loose diamonds, and operates sites for customers in the United Kingdom, Germany, Japan, France, Canada, and China.

    Over these past 10 years, UPS (NYSE: UPS) has delivered more than 175 million Amazon.com packages. UPS drivers selected to participate in these special deliveries have noteworthy accomplishments in safety, service and community involvement.


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