The UPS Store Calling on Kids to "Design Dale's New Ride"

, March 01, 2007

Coloring Contest Kicks Off 60th Annual Toys For Tots Campaign

The UPS Store is kicking off its third annual Toys for Tots campaign and celebrating NASCAR legend Dale Jarrett's new racing team and car with the "Design Dale's New Ride" coloring contest.

The contest, which runs through March 31, gives kids a chance to design this year's The UPS Store/Toys for Tots #44 Camry, which Jarrett will race Oct. 28 in Atlanta.

"I am proud to be part of the Toys for Tots program," said Jarrett. "In addition to giving kids the chance to design a special The UPS Store/Toys for Tots car, this contest is a great way for parents and teachers to teach children about the importance of charitable giving."

Now through March 31, children may pick up a copy of the coloring contest template at participating The UPS Store locations or by logging on to www.theupsstore.com. Then from April 30 to May 18, the public will have its chance to vote for its favorite design online at www.theupsstore.com. The public vote will determine this year's winner.

As a national Toys for Tots sponsor since 2005, The UPS Store and Mail Boxes Etc. network has raised more than $1 million for the Marine Toys for Tots Foundation. These monies helped the organization deliver more than 37.6 million toys, books and other gifts to nearly 15.1 million children.

"We are pleased to have the opportunity to raise awareness of the Toys for Tots program all year long and especially to help them celebrate their 60th anniversary," said Stuart Mathis, president of franchisor Mail Boxes Etc., Inc. "Somewhere out there is a budding young artist who will experience the thrill of seeing his or her design on a race car speeding around the track at over 150 miles per hour."

The child who submits the winning entry will receive: a trip for three to watch his or her design race around the track on Oct. 28 at Atlanta Motor Speedway; a custom-fit, autographed racing suit to match the one Dale will wear, and a Crayola¿ prize pack including Color Explosion¿ White, school tools from its new TOTAL TOOLS¿ and Silly Scents¿ crayons, markers and colored pencils. Additionally, the winner's school will receive free copying services for up to 10,000 pages from The UPS Store, along with a Crayola art supplies package for the art department.

For complete contest details and official rules, visit www.theupsstore.com.