UPS Ranks Third Among America's Most Reputable Companies

Atlanta, May 01, 2009

UPS ranked No. 3 in the Reputation Institute's Reputation Pulse 2009 study of the most reputable companies in the U.S. The company has been recognized every year since the study began in 2006. 

Reputation Institute's Global Reputation Pulse is an annual online survey of the general public measuring the corporate reputations of more than 600 of the world's largest companies in 32 countries. For the U.S. survey, Reputation Institute included the nation's 153 largest companies and polled U.S. residents.

To calculate the Global Reputation Pulse rankings, Reputation Institute gauged U.S. consumers' level of trust, esteem, admiration, and good feeling about a particular organization. The most relevant key performance dimensions include: Products/Services, Innovation, Workplace, Citizenship, Governance, Leadership and Performance.

According to the survey, consumers selected UPS as the leading U.S.-based transportation and logistics company.

"In today's tough economic climate, corporate reputation is critical to sustaining and growing business," said Anthony Johndrow, managing director, Reputation Institute. "This year's results illustrate a direct correlation between how well a company manages its reputation across seven key dimensions and how likely consumers are to recommend or reject the company. A good reputation is not just a nice to have, it's a bottom line business imperative."