UPS Rebrands Entire UK Fleet with 2012 Logo for Olympic, Paralympic Games in London

London, May 10, 2010

First Time Ever in UK a Partner Logo Placed Alongside Iconic Brown and Gold UPS Shield

In the lead up to the London 2012 Olympic and Paralympic Games, UPS will be managing one of the biggest and most significant logistical challenges on a global scale. As part of this journey it has completed the full rebranding of its UK operations with the distinctive London 2012 logo.

UPS has applied the London 2012 branding to its entire vehicle fleet in the UK – more than 3,000 vehicles – along with all 2,800 uniforms, in an exercise that has taken just over three months.

This move represents a significant milestone for UPS in its 102 year branding history. It is the first time the company has applied a partner logo alongside the iconic brown and gold UPS shield on its vehicles and uniforms in the UK.

Through the rebranding, UPS customers, employees and the UK general public will be reminded on a daily basis of UPS's role as Official Logistics and Express Delivery Supporter of the London 2012 Olympic and Paralympic Games.

Alan Williams, Director, London 2012 Sponsorship & Operations, UPS UK & Ireland, said: "This is one of the most extensive rebranding exercises we have ever undertaken in the UK. The scale and scope of this effort is a direct reflection of the pride felt by every UPS employee across the country. With our drivers and vehicles travelling across the length and breadth of the UK, we are now one of the most visible supporters of the London 2012 Olympic and Paralympic Games."

UPS is responsible for virtually all the distribution and logistics services for the London 2012 Olympic and Paralympic Games via an integrated supply chain solution that includes venue logistics services, warehousing services and a distribution network that will collect and deliver virtually everything from documents to heavy freight. UPS will also be responsible for all customs clearance, freight forwarding and courier services before, during and after the London 2012 Olympic and Paralympic Games.