Atlanta, August 23, 2011
O.A.R.'s summer concert tour is more sustainable this year thanks to UPS (NYSE: UPS) and a new service the logistics leader launched in May with Live Nation Entertainment (NYSE: LYV) to help touring musical artists reduce their transportation CO2 carbon footprint.
O.A.R.'s latest concert tour began in Milwaukee, Wis., on July 6 and will conclude in Atlanta on Sept. 3.
"Our partnership with UPS came at a perfect time as we began a new season of touring surrounding the release of our album, King," stated O.A.R. "We're excited to have been able to continue our efforts to lower our carbon footprint with the help of UPS as they helped power our greening platform, the O.A.R. Green Dream."
UPS's first step in helping the band required a detailed assessment of O.A.R.'s existing transportation carbon footprint, which involved an analysis of the size, weight and dimensions of all the equipment needed for the tour, the mode of transport used and the route and distance traveled. UPS used the data to develop a logistics strategy to drive down waste, increase efficiency and reduce emissions during the tour's 28 events across the U.S. When the tour is completed, UPS will purchase and retire certified carbon offsets to mitigate any remaining CO2 emissions, making the transportation aspects of the tour carbon neutral.
"O.A.R. has sold close to 2 million albums and founded the Heard the World Fund to support youth, education and sustainability programs globally," noted Ron Rogowski, UPS vice president, sponsorships & events. "Through our sustainable touring logistics program, UPS is helping the band deliver great music while giving them the means to reduce their environmental impact, setting a great example for their fans as well as the entire music industry."
UPS is the exclusive global package, shipping and logistics sponsor of Live Nation Entertainment. UPS also serves as an Official Sustainability Partner of Live Nation Entertainment, with both parties working together to reduce waste and use more efficient products.
UPS recently released the latest edition of its annual Sustainability Report, which reflects the company's ongoing commitment and leadership in reducing its environmental impact while also helping its customers across the world meet their sustainability goals.