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UPS's latest advertising campaign, "Whiteboard", is the most significant shift in the company's creative work since the "What Can Brown Do for You?" campaign, which launched in February of 2002. The campaign is a comprehensive communications program that has been integrated across numerous channels. A complete campaign backgrounder and examples of the new work are available below.
Backgrounders
 Whiteboard Backgrounder
UPS Brand Backgrounder
TV Commercials
Articles
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