2015 UPS Pulse of the Online Shopper Executive Summary - Domestic

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The retail industry is quickly changing, and consumers are leading the charge. Today’s shoppers are more empowered than ever, raising expectations for retailers. Shoppers are shifting between multiple channels to research products and make purchases, and all channels are important, including the store. They are shopping at small, local and global retailers and are seeking value at every stage of the online shopping experience, looking for perks and deals.

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