Today, UPS® (NYSE: UPS), a global leader in logistics transportation services, and comScore, Inc. (NASDAQ:SCOR), a leader in measuring the digital world, released the second UPS Pulse of the Online Shopper™ Global Study highlighting emerging trends from the leading e-commerce markets in Brazil, Mexico, Europe, Asia, and the U.S. Key global findings include:
- Online shoppers want alternative delivery locations and more payment options
- Mobile is a catalyst to omnichannel shopping and retailers should address limitations
- Free shipping is still important along with a greater emphasis on returns
comScore asked 1,000 consumers in Brazil about their online shopping experiences and learned that more than half (56%) prefer to make their purchases online, the highest of any market studied. They are also the most advanced in using social media to help decide which products to purchase, and join other markets in wanting more alternative delivery and payment options.
Online shoppers in Brazil use social media the most to help decide which products to purchase with 64% stating they are influenced by reviews or posts, and 73% said they are likely to promote a brand/product on social media when they are satisfied with a purchase.
However, Brazilians face barriers to make purchases on a mobile device: 39% said they cannot get a clear or large enough image; 31% said they could not easily view the information about the product; and 34% said it is difficult to compare the products.
Comprehensive information and logistics - defined here as execution, delivery and returns, plays an important role throughout the purchase decision making process. Free shipping continues to drive purchasing decisions as 84% of respondents ranked free shipping as important, the highest of any region. The availability of free or discounted delivery is also important for many online shoppers at the beginning of a product search; 92% said they have taken action to qualify for free shipping. Providing flexible returns can also be a competitive advantage for retailers.
Compared to the other markets in the global study, online shoppers in Brazil are relatively patient but place a premium on deliveries being made on time. For domestic orders, 71% said they were willing to wait 5 or more days. Over a third said they were willing to wait an additional 11 or more days for their international orders to qualify for free shipping.
“At UPS, we’re constantly looking for ways to better understand and anticipate the needs of our customers,” said Nadir Moreno, country manager, UPS Brazil. “The UPS Pulse of the Online Shopper™ study gives us deeper insights into the psyche of the Brazilian shopper, allowing us to provide customized solutions.”
About the UPS Pulse of the Online Shopper™ Study
The global study is based on a comScore survey of more than 19,000 frequent online shoppers in the US, Brazil, Europe (France, Italy, Germany, Netherlands, Spain and the UK), Asia (China, Hong Kong, Japan, Singapore and South Korea), and Mexico.
comScore, Inc. (NASDAQ: SCOR) is a global leader in measurement and digital analysis, offering insights into the web, mobile and TV consumer behavior that enable customers to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. The company can be found on the web at ups.com® and its corporate blog can be found at longitudes.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS.
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