UPS Philippines And AIR21 Bring Storybooks Closer To Filipino Youth

PH 12/18/18


In celebration of National Reading Month, UPS Philippines and AIR21 formalized their partnership with the Philippine Business for Social Progress (PBSP) for the program, “Sa Pagbasa, May Pag-asa (Hope in Reading),” a storybook donation campaign for public school students.

The tripartite partnership affirms UPS and AIR21’s roles as PBSP’s logistics partners for the storybook drive. Both firms transport storybooks from PBSP’s network of donors and distribute them to beneficiary elementary schools across the Philippines, including the recovering Marawi City. To date, UPS and AIR21 have delivered over 10,000 storybooks nationwide.

With the theme, “Pagbasa: Susi sa Magandang Kinabukasan (Reading: The Key to a Bright Future),” the celebration encourages love for reading and fosters diversity of learners and culture through books. PBSP advocates for the provision of storybooks in public schools throughout the Philippines, as fiction has been proven to improve children’s mental capacities, as well as their social and cultural awareness.

“We at UPS value our communities and we consistently identify different ways in which we can support them in their areas of need.  PBSP’s goal of promoting the love for reading is something that we all can identify with either as parents or individuals.  As a kid, I didn’t have much of an appreciation for reading and it wasn’t until I was much older that I realized what I was missing and the value it had on opening new worlds, building relationships, and pushing me to continue to learn,” shared Chris Buono, Managing Director of UPS Philippines.

“This initiative is particularly close to my heart as my parents were both educators in the public school system, and I grew up watching them dedicate their lives to improving students’ learning abilities, which involved vast reading,” said Reuben Pangan, President of AIR21. 

 UPS and AIR21 also jointly held a fun-filled children’s program at Sto. Niño Elementary School, a public educational institution in Parañaque, Manila. This included a storytelling session by Buono and Br. Armin Luistro FSC, President of PBSP.

Luistro said, “Through their support, UPS and AIR21 have furthered our goal of bringing hope to 23 million public school students and making reading more accessible. We’ve been able to reach even the most challenged areas in the Philippines.”

About UPS

UPS (NYSE: UPS) is a global leader in logistics, offering a broad range of solutions including transporting packages and freight; facilitating international trade, and deploying advanced technology to more efficiently manage the world of business. UPS is committed to operating more sustainably – for customers, the environment and the communities we serve around the world. Headquartered in Atlanta, UPS serves more than 220 countries and territories worldwide. UPS was awarded America’s Best Customer Service company for Shipping and Delivery services by Newsweek magazine; Fortune magazine’s Most Valuable Brand in Transportation; and top rankings on the JUST 100 list for social responsibility, the Dow Jones Sustainability World Index, and the Harris Poll Reputation Quotient, among other prestigious rankings and awards. The company can be found on the web at  or  and its corporate blog can be found at The company’s sustainability eNewsletter, UPS Horizons, can be found at . Learn more about our sustainability efforts at . To get UPS news direct, follow @UPS_News on Twitter. To ship with UPS, visit


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Marianne Mendoza